Lead generation is about finding people interested in your business and turning them into customers. It’s a crucial part of the marketing and sales process, and there are many different ways to run campaigns. The big question is, which ones work? The answer, follow the data. Lead generation stats = data for success.

Key Lead Generation Stats

1. Most leads come from online sources. According to a survey by HubSpot, 63% of people said they got their most recent leads from the internet. That means having a strong online presence and using digital marketing tactics to generate leads is vital.
   
   
2. Content marketing is an excellent lead-generation strategy. A study by the Content Marketing Institute found that content marketing generates three times as many leads as traditional outbound marketing, costing 62% less. So if you want to generate leads, focus on creating valuable, informative, and engaging content.
   
   
3. Email marketing is still a valuable lead-generation channel. A study by the Direct Marketing Association found that email marketing has an average ROI of 122%. It is four times higher than other digital marketing channels. So don’t underestimate the power of email marketing – it can help you nurture leads and turn them into customers.
   
   
4. Social media is essential for small businesses looking to generate leads. A survey by Clutch found that 60% of small businesses use social media for lead generation. Of those, 83% said that it was effective. So if you’re a small business, pay attention to social media. It can help you reach a large, targeted audience and engage with potential customers.
   
   
5. The length of your lead generation forms can affect your conversion rate. A study by Unbounce found that longer lead generation forms (5+ fields) had a significantly lower conversion rate than shorter forms (2-4 fields). Keep your lead generation forms as short as possible while gathering the necessary information.
   
   
6. Personalization can boost your lead generation success. A survey by Epsilon found that personalized emails had an open rate 29% higher than non-personalized emails and a 41% higher click-through rate.
   
   

In short, lead generation is essential to the marketing and sales process, but you’ve got to know the numbers if you want to run successful campaigns. Lead generation stats = data for success.

Lonnie Horsey
All Star Email Marketing
Pubconnections